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Samsung opens foldables preorders: Apple entry to reshape market

Samsung · Jul 26, 2026 · DigiTimes
Samsung opens foldables preorders: Apple entry to reshape market
smartphone-demandconsumer-spending

Samsung's early pre-order window for new foldable phones is strategically timed to capture market share before Apple potentially enters the foldable segment, intensifying competition and accelerating technology adoption in this niche.

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