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Perplexity India revenue +60% after free offer ended, downloads down

Perplexity · Aug 18, 2026 · TechCrunch
Perplexity India revenue +60% after free offer ended, downloads down
generative-ai-adoptionadvertising-spendconsumer-spending

This indicates that Perplexity successfully monetized a portion of its free user base in India, suggesting a viable conversion strategy even as overall user acquisition slowed. It signals potential for sustained revenue growth from engagement-driven models in emerging markets.

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